Aamir Khan has visited Varanasi – the first place in his ‘catch me if you can’ challanege – as part of a brilliant marketing strategy for his forthcoming film ‘3 idiots’. During his Bharat darshion he gives clues to his next destination in advance and challenges people to catch him if they can.
Aamir has uploaded three videos on youtube showing his stay and interaction with the locals in Varanasi in a disguised avatar…Aamir appears as a lower middle class gentleman trying to find his mom’s native village. Watch him in the 3 videos below.
Aamir Khan in Varanasi Part 1
Aamir Khan in Varanasi Part 2
Aamir Khan in Varanasi Part 3
Aamir Khan in Varanasi Part 4
Aamir Khan in Varanasi Part 5
As you can see Aamir’s make up is brilliant and his tobacco stained teeth are a class apart. And the way he talks with the locals, like he is one of their own, simply endears him to all.
You can find out more about this contest and the various clues on this website: http://idiotsacademy.zapak.com/arg/index.php
Also read: 3 idiots may end Bollywood’s sour 2009
Update: Aamir has updated his facebook on status saying “Varanasi was most enriching.”
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